Members of the business community are being urged to take up the fight to defend the Common Core State Standards in statehouses and in local communities, as the ambitious academic guidelines come under attack from an unlikely set of detractors on both the political left and the right.
That message was delivered most directly at a recent forum for business leaders held by the U.S. Chamber of Commerce , which backs the standards. The group has sought to combat what it sees as myths about the common core—such that they are being directed by the federal government, or that they attempt to set detailed prescriptions for daily classroom lessons.
Leaders from Intel Corp., Cisco Systems, and the ExxonMobil Foundation, at a Sept. 17 event held at the chamber's headquarters, described their efforts to promote the standards through different strategies, including coast-to-coast advertising campaigns and outreach to company employees and parents in the overall community. That salesmanship will continue in coming months, according to...
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