The Centre for Culture, Media and Creative Industries (CMCI) at King’s will play a major role in a £4 million project to build new partnerships and commercial opportunities between academia and the ‘Creative Economy’.
CMCI joins a consortium of universities, artistic and cultural organisations and businesses to create one of four ‘Knowledge Exchange Hubs for the Creative Economy’. Each of the four hubs has received an equal share of £16m funding from the Arts and Humanities Research Council (AHRC).
CMCI will form part of ‘Creativeworks London’ which will focus on the Creative Economy in the capital, liaising with numerous industry partners including IBM, the V&A, BBC and the British Library. Over the next four years the project will examine London’s previous and current attempts to implement creative economy strategies as well as examining the special requirements of London’s digital economy. Findings will be reported to business, policy makers and government.
CMCI Director, Professor Andy Pratt, said: ‘This is a fantastic opportunity to look at the dynamic practices of the creative economy embedded in economies and communities – but with global reach.’
Professor Rick Rylance, CEO of the AHRC and Chair of the assessment panel said: ‘The successful consortia emerged from an exceptionally strong field. We congratulate them, look forward to working closely with them over the next four years and to welcoming the results of their work.’
For media enquiries please contact Anna Mitchell, Press Officer at King’s College London on 0207 848 3092 or at anna.i.mitchell@kcl.ac.uk.
For more information on King's College London, see our 'King's in Brief' page.
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