DSW showcases mobile site in new advertising effort - Mobile Commerce Daily

By Staff reports

September 19, 2012

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DSW showcases mobile site in new advertising effort
DSW is relying on a mobile advertising campaign to encourage new and existing customers to browse and ultimately shop its mobile commerce-enabled site.
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E*Trade introduces mobile banking app for Windows Phone
Financial institution E*Trade is letting consumers access their accounts, as well as trade stocks on Windows Phone devices.
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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl?s and other location-based mobile marketing campaigns
Register for this free webinar Sept. 20 at 2?3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl's, Primary Impact and Placecast.
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ShopWiki?s mobile clicks jump 24pc following responsive design revamp
Shopping search engine ShopWiki saw a jump in mobile user click-through rates and weekend traffic from mobile devices following the redesign of its Web site using responsive design earlier this year.
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HotelTonight personalizes recommendations to drive bookings
Hotel booking application HotelTonight has made a series of updates, including recommendations and a new design that are aimed at a more intuitive and personalized booking experience.
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Balenciaga pushes mcommerce via mobile-optimized site ? Luxury Daily
Luxury Daily today - Balenciaga pushes mcommerce via mobile-optimized site; 3 C?s bolster video ad effectiveness: research.
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Become a Very Important App with iPhone 5?s new fifth row
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
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H&M drives in-store traffic, brand awareness via app launch sponsorship - Mobile Commerce Daily

By Staff reports

October 29, 2012

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H&M drives in-store traffic, brand awareness via app launch sponsorship
Retailer H&M has teamed up with DailyCandy to be the launch sponsor of its new DailyCandy Scout mobile application, which promotes street style and brand awareness, as well as entice consumers with a $500 shopping trip.
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32pc of smartphone owners plan to download a shopping app for the holidays: study
With mobile commerce expected to pick up traction this holiday, consumers are gravitating towards applications to shop, according to a new study from Pricegrabber.
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Mobile accounts for 10pc of presidential campaign donations: Pew
Text messaging and mobile apps are quickly gaining steam as a way for political candidates to generate campaign contributions, with 10 percent of 2012 presidential campaign donors having used one of these methods, according to a new report from Pew Research Center.
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CoverGirl revamps SMS program to drive coupon redemption
Procter & Gamble?s CoverGirl is stepping up its SMS initiatives with a new program that combines mobile and social media to help users find deals and offers on products.
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